PR and Profile Raising

As Sharon Kean Associates and now as Kean Lanyon we have been building the profile of clients for 25 years.

Over this period we have delivered all sizes of campaign - from the smallest pub production to major West End shows, and from cross-media production, through new plays, major dramas, outdoor events, dance, music, festivals, and comedy to launching new buildings.

Our aim is to fit the campaign to the best interests of the client. So, in some cases this might mean an all out campaign to maximise tickets sales for a one-off project, in others to build a long term, sustainable profile. We work in close consultation with marketing departments to create a team, developing the optimum campaign for both income and profile.

On the basis that successful pr is all about who you know in the media, we know everyone important in the arts media - many from long before they were the people to know.

The result is an individual campaign created in collaboration with the client, aimed at meeting the needs of each client over both the long and short term.

Many of our clients stay with us for many years. This gives us the opportunity to control and monitor their profile, making it positive and sustainable for production after production, year after year, the longest being Cheek by Jowl, who has been a client for 25 years. Others include Improbable Theatre (13 years), The Lyric Hammersmith (6 years), Australia Council (4 years), English Touring Theatre (8 years), Method and Madness(5 years), Bill Kenwright (12 years), Maly Drama Theatre (10 years), Offshore Productions (10 years).

Building launches include The Lowry, West Yorkshire Playhouse and The Lighthouse, Poole


Press Services provided by Kean Lanyon include:

Close liaison with client, artists and production team on all areas of press campaign - we provide a full creative and administrative service for all public relations activity.

Devising press angles with client - planning an individual press campaign

Researching and writing of press releases - mailing to relevant media

Targeting appropriate press contacts

Pro-active placement of editorial coverage, radio interviews, television interviews/filming

Advising, supporting and protecting interviewees

Organisation of press nights - inviting critics

Press launches - as appropriate

Photocalls

Comprehensive listings provided to all publications and agencies providing this service

Advice on/organisation of publicity (and production) photography.

Digitally optimising, compressing and emailing photographic images to the media

Monitoring press coverage and assessing campaign’s effectiveness

Production of regular reports for clients


A Selection of Past and Present Clients

Numerous West End Productions including:
THE YORK REALIST - at the Aldwych
GUMBOOTS
TAP DOGS
FIVE GUYS NAMED MOE for Cameron Mackintosh
MOONLIGHT by Harold Pinter at the Comedy Theatre.
MEDEA with Diana Rigg at Wyndham’s Theatre.
NO MAN’S LAND with Harold Pinter and Paul Eddington
THE DEEP BLUE SEA at The Apollo Theatre
DECADENCE and METAMORPHOSIS with Stephen Berkoff
SERIOUS MONEY at Wyndham’s Theatre
EARTHA KITT at the Shaftesbury Theatre
FASCINATING AIDA seasons in London and Edinburgh
DEJAVU, John Osborne’s sequel to ‘Look Back In Anger’
A LONG DAY’S JOURNEY INTO NIGHT and
THE MISER for The Royal National Theatre
JACKIE MASON - BRAND NEW at The Dominion Theatre


Cheek by Jowl Theatre Company
All productions since 1984 including numerous West End productions

Improbable Theatre
All productions since 1997

Marisa Carnesky and
Marisa Carnesky's Ghost Train

London Artists Projects Ltd

Kilkenny Arts Festival

Young Vic

Circus Space

The Peter Hall Company

The Lyric Hammersmith

English Touring Theatre

Method and Madness

Northern Stage Company

Unicorn Theatre


Maly Drama Theatre
Productions touring to UK 1993 - 2000

Royal Court
All productions 1984 - 88

The Lowry Centre
Launch PR

The Australia Council
UK Representative

Leeds City Centenary
Building Leeds arts profile

BT National Connections

Stratford City Challenge

West Yorkshire Playhouse
Launch PR

Refurbished Criterion Theatre
Launch and Opening

Redesigned Opera Terrace Restaurant, Covent Garden
Launch and Opening

Orange Tree Theatre, Richmond
Launch of new theatre and National Press for subsequent productions

Lord Dynamite
an outdoor spectacular for LIFT

The Time Out Awards

The Perrier Award and Perrier Pick of the Fringe
Establishing the Award and Season 1984-88

Phoenix Dance

Netherlands Dans Theater

Trisha Brown Company

 

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