PR and Profile Raising
As Sharon Kean Associates and now as Kean Lanyon we have been building the profile of clients for 25 years.
Over this period we have delivered all sizes of campaign - from the smallest pub production to major West End shows, and from cross-media production, through new plays, major dramas, outdoor events, dance, music, festivals, and comedy to launching new buildings.
Our aim is to fit the campaign to the best interests of the client. So, in some cases this might mean an all out campaign to maximise tickets sales for a one-off project, in others to build a long term, sustainable profile. We work in close consultation with marketing departments to create a team, developing the optimum campaign for both income and profile.
On the basis that successful pr is all about who you know in the media, we know everyone important in the arts media - many from long before they were the people to know.
The result is an individual campaign created in collaboration with the client, aimed at meeting the needs of each client over both the long and short term.
Many of our clients stay with us for many years. This gives us the opportunity to control and monitor their profile, making it positive and sustainable for production after production, year after year, the longest being Cheek by Jowl, who has been a client for 25 years. Others include Improbable Theatre (13 years), The Lyric Hammersmith (6 years), Australia Council (4 years), English Touring Theatre (8 years), Method and Madness(5 years), Bill Kenwright (12 years), Maly Drama Theatre (10 years), Offshore Productions (10 years).
Building launches include The Lowry, West Yorkshire Playhouse and The Lighthouse, Poole
Press Services provided by Kean Lanyon include:
Close liaison with client, artists and production team on all areas of press campaign - we provide a full creative and administrative service for all public relations activity.
Devising press angles with client - planning an individual press campaign
Researching and writing of press releases - mailing to relevant media
Targeting appropriate press contacts
Pro-active placement of editorial coverage, radio interviews, television interviews/filming
Advising, supporting and protecting interviewees
Organisation of press nights - inviting critics
Press launches - as appropriate
Comprehensive listings provided to all publications and agencies providing this service
Advice on/organisation of publicity (and production) photography.
Digitally optimising, compressing and emailing photographic images to the media
Monitoring press coverage and assessing campaigns effectiveness
Production of regular reports for clients
A Selection of Past and Present Clients
Numerous West End Productions including:
THE YORK REALIST - at the Aldwych
FIVE GUYS NAMED MOE for Cameron Mackintosh
MOONLIGHT by Harold Pinter at the Comedy Theatre.
MEDEA with Diana Rigg at Wyndhams Theatre.
NO MANS LAND with Harold Pinter and Paul Eddington
THE DEEP BLUE SEA at The Apollo Theatre
DECADENCE and METAMORPHOSIS with Stephen Berkoff
SERIOUS MONEY at Wyndhams Theatre
EARTHA KITT at the Shaftesbury Theatre
FASCINATING AIDA seasons in London and Edinburgh
DEJAVU, John Osbornes sequel to Look Back In Anger
A LONG DAYS JOURNEY INTO NIGHT and
THE MISER for The Royal National Theatre
JACKIE MASON - BRAND NEW at The Dominion Theatre
Cheek by Jowl Theatre Company
All productions since 1984 including numerous West End productions
All productions since 1997
Marisa Carnesky and
Marisa Carnesky's Ghost Train
London Artists Projects Ltd
Kilkenny Arts Festival
The Peter Hall Company
The Lyric Hammersmith
English Touring Theatre
Method and Madness
Northern Stage Company
Maly Drama Theatre
Productions touring to UK 1993 - 2000
All productions 1984 - 88
The Lowry Centre
The Australia Council
Leeds City Centenary
Building Leeds arts profile
BT National Connections
Stratford City Challenge
West Yorkshire Playhouse
Refurbished Criterion Theatre
Launch and Opening
Redesigned Opera Terrace Restaurant, Covent Garden
Launch and Opening
Orange Tree Theatre, Richmond
Launch of new theatre and National Press for subsequent productions
an outdoor spectacular for LIFT
The Time Out Awards
The Perrier Award and Perrier Pick of the Fringe
Establishing the Award and Season 1984-88
Netherlands Dans Theater
Trisha Brown Company